Acts as a way to familiarize the user’s friends with Spotify, and prompts them to sign up for the service as well.Ĩ0% of your mobile users have Facebook accounts, and apps see a 20% increase in conversion when signing up is as simple as pressing that blue button.Displays the user’s superior taste to their friends.One tap, allow the integration, and you’re inside.Īs well as a way in, the integration with Facebook does two other things: For those who are already signed into Facebook on their phone, this reduces friction by pulling in your data and means you don’t have to fumble for your email address and password. Spotify’s highlighted method of account creation is by linking credentials from Facebook. Stage 1: Reducing friction and increasing virality with Facebook sign-up Today’s article looks inside the forces at work here, from a product, UX and marketing perspective, examining the conversion triggers and the ways it ensures crazy-high conversion and retention.
If 1% is average, and Dropbox‘s “really good conversion rate” is 4%, then 46% (or even 27% from a few years back) is absolutely bloody ridiculous.Īs for its retention, 80% of all users (free and paid) use Spotify multiple times per week. Awesome for them, but normal rates are more like 1%, and that’s if users are reasonably active.” “A really good conversion rate for free-to-paid is 4%, like Dropbox. If 26.6% was staggering then how should we call 46%? Eye-popping? Astounding? Stupefying? In 2015, The Fader reported that out of Spotify’s 75 million monthly users, 20 million are paying customers.Ī 26.6% conversion rate is staggering on freemium products.Ģ019 Q1 data: 217 million active users, 100 million subscribers.
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